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5 mins

This App Is Changing Everyone’s Life—1% At a Time

Want to finally achieve your New Year's Resolution? Find out how you can with James Clear’s 1% Rule and Blinkist.
by Rachel Ayotte | Jan 7 2024

According to research, 91% of people who make New Year’s resolutions don’t ever achieve them. Despite lofty goals to be better—professionally and personally—only 9% of New Year resolutions are successful.

For many of us, these statistics probably aren’t too surprising—at some point or another, we’ve all set a hopeful New Year’s goal, only to forget about it or lose stamina just a few months into the new year. Despite our best efforts and intentions, we often fail because of one major reason: we have an ambitious goal but lack the tools and habits to reach it in incremental ways.

That’s where the 1% rule comes in.

“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.”
–James Clear, Atomic Habits

What Is the 1% Rule?

The 1% rule, talked about by New York Times bestselling author of Atomic Habits, James Clear, is simple: in order to achieve one’s goals—like a New Year’s resolution—you just have to improve by 1% every day.

One thing that makes the application of the 1% rule to your daily life super easy is a knowledge app called Blinkist—the app named by Apple as one of the best apps in the world.

With over 94 thousand 5-star ratings and 26 million users already using Blinkist to improve by 1% every day, the app, designed by four ambitious, knowledge-hungry aspiring entrepreneurs, is the key to reaching your goals—one day and book summary at a time.

Founder Trio
Caption: Founders Holger Seim, Niklas Jansen, and Tobi Balling. Sebastian Klein is not pictured.

5 Reasons Why Blinkist Is the Key to the 1% Rule—and to Changing Your Life

1.You Can Learn Anything and Everything

The 7 Habits of Highly Effective People
The sleek and simple design makes it easy to learn from some of the world’s best books in minutes — whether that’s through listening or reading.

There are 27 different categories on Blinkist to choose from. From professional life advice (like career success and entrepreneurship) to personal development insights (like relationships and health & nutrition), Blinkist has 6,500 titles in the app, with 70 new titles added every month, and the latest trending titles and bestsellers from the New York Times added weekly.

So not only can you learn from James Clear’s Atomic Habits, but you can learn from experts like Stan Rodski and Eckhart Tolle, too.

2. Blinkist Is Scientifically Designed for Learning

Blinkist was built using proven neuroscientific research methods—that means that every Blink you listen to or read is designed to be easily understood but difficult to forget. With real-life examples and relevant case studies, every Blink was crafted for optimal retention and actionability.


3. Blinkist Reduces Friction When It Comes to Habits

James Clear says that one of the best ways to stick with a habit is to make it frictionless and easy.

With the Blinkist audio feature, users can multitask and learn on the go—learning while cooking, commuting, or even working out. Each title can be read or listened to in 15 minutes, as opposed to the hours or weeks it takes for the average person to finish just one book.

In essence, Blinkist makes it easier to stick to your goals.

4. Apple Agrees: This App Is One of the Best Apps in the World

Apple, a company that made history with its software, named it one of the world’s best apps in 2017. Plus, Blinkist was awarded the Material Design Award by Google, and the United Nations singled out Blinkist as a leader in learning and education with a World Summit award in 2016.

Say goodbye to endlessly searching for the right tools for self-improvement. Some of the biggest names in the world have done the work for you.

“Imagine reading or listening to a book in the short time it takes you to commute to and from work? In 15 minutes you can get the main ideas from thousands of books from the world’s greatest minds.”
–Local 3 News

5. Blinkist Is Proven to Change Lives

The best part about Blinkist is that it breeds real results: 87.5% of the 3,500 surveyed US users said they make changes in their lives based on the books they read or listen to on Blinkist. Plus, the app’s over 100,000 5-star ratings and 28 million users are a great clue into how powerful and useful Blinkist really is.

No more crossing your fingers and hoping for the best: Blinkist actually encourages you to be your best self—even just by 1% every day.


Accomplish your New Year’s resolution with Blinkist

The 9% of people who accomplish their New Year’s goals don’t have hours of free time or expensive one-on-one professional life coaches.

The people who achieve their goals and change their lives do so by learning and improving as a daily habit every day. With Blinkist, you can learn from some of the greatest thought leaders and thinkers in the world in just 15 minutes and use their insights and guidance to become the version of yourself that you’ve always wanted to be—one day and book summary at a time.

Join millions of other learners and download Blinkist to start listening today!

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