Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies from their lackluster competitors.
These factors have been distilled into key concepts regarding leadership, culture and strategic management.
The Ascent of Money is an explanation of how different historical events led to the development of the current financial system.
It aims to show how, despite its proneness to crises and inequality, the financial system and money itself are drivers of human history and progress.
Rework throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.
These lessons are based on the authors’ own experiences in building, running and growing their company to a point where it generates millions of dollars in profits annually.
Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
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“I love all the quirks and oddities of human behavior showcased in these blinks, they make for great conversation!”
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The Innovator’s Dilemma explains why so many well-managed and well-established companies fail dismally when faced with disruptive technologies and the emerging markets they create. Through historical examples, Christensen explains why it is precisely these “good” management companies that leave big players so vulnerable.
Switch examines why it is often difficult for people to switch their behavior, and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
The self-help classic from 1936 presents some basic rules for how to make a good first impression on people and win them over. Carnegie’s advice is backed up by anecdotes of famous people, such as former US presidents.
The 4-Hour Workweek (2007) advocates the idea of the New Rich. These are the people who abandon their jobs as modern desk slaves and instead live a life that is all about enjoying the moment while still achieving big goals.
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
Permission Marketing confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable alternative. It explains how the advertising landscape is filling up and how this makes traditional advertising ineffective. The author suggests that smart marketers no longer simply interrupt consumers but invite them to volunteer their time and become active participants in the marketing process.
The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.
The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.
In Drive (2009), Daniel Pink describes the characteristics of extrinsic and intrinsic motivation. He reveals that many companies rely on extrinsic motivation, even though this is often counterproductive. The book explains clearly how we can best motivate ourselves and others by understanding intrinsic motivation.
This book will show you how and why most people are in a state of self-deception where they view their needs as more important than those of people around them. It demonstrates the negative impact this self-deception has on our lives, but also shows a way out of this state, benefiting both our private and professional lives.
The 7 Habits of Highly Effective People (1989) introduces the habits which single out people who deal particularly effectively with the world around them. Covey believes that people who lead successful and fulfilling lives do not pursue the state of individual independence as their ultimate goal, but instead align themselves internally with universal principles such as honesty and integrity.