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Communicate to Influence
Ben Decker & Kelly Decker
What’s in it for me? Become a better communicator.
There’s more than one way to communicate, and if you want to deliver your message in the best way possible, it pays to understand the different styles.
The Deckers have created a Communicators Road Map, consisting of four communication styles from which you can pinpoint your own. If you want to deliver your message in a way that moves your audience to action, you should aim to transition to the fourth inspiring style.
The first style is informing. This is when someone simply dumps a load of information for the audience to do with as they please. There is often no added instruction provided,...
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