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Dawna Markova, Ph.D. and Angie McArthur
What’s in it for me? Prepare yourself for the collaborative economy.
Are you always having fantastic ideas but rarely getting the opportunity to execute them? Or do you lack good ideas but seem to end up being the one who actually does something? Well, the category you fall into could relate to your preferred way of knowing and approaching challenges – also known as your cognitive style.
Well, just like most people have a preferred hand, foot, eye and ear, we also tend to have a preferred way of thinking. In fact, Ned Hermann, author of The Creative Brain, described four different cognitive styles, two from each hemisphere of the brain, for a...
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