Hey there! Someone thought you’d enjoy this key insight from Marketing 3.0
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
What’s in it for me? Learn about marketing strategies that will work with modern-day consumers.
Marketing seems easy today. You can enhance any photo into an advertisement with a few clicks, using a run-of-the-mill image processing program; you can use social media to spread your sales message around the world in a few seconds, with no printing or postage involved; and there’s decades’ worth of marketing research all translated into easy rules, ready for you to implement.
But here’s the bad news: while your knowledge has increased and those technologies have gotten better and better, your prospective clients have changed, too! Consumers are bombarded with shiny images and catchy...
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