Get in touch
The Road to Reinvention
Better than a summary:

The Road to Reinvention

Josh Linkner

How to Drive Disruption and Accelerate Transformation

Listen to the first key idea

Key idea 1 of 7
Get in touch
4.2 (36 ratings)
17 mins
7 key ideas
Audio & text
What's it about?
Management & Leadership

In The Road to Reinvention, author Josh Linkner demonstrates the importance of curiosity and willingness to change in today’s dynamic business world. Companies that want lasting success need to constantly reinvent themselves, their culture, their products and even their customers.

Listen to the first key idea

Key idea 1 of 7
Adjust audio speed in the app

To be and stay successful, you have to reinvent yourself. If you don’t, you’ll become obsolete.

After you’ve completed a tough task, such as finishing a major project or closing an important deal, you probably feel like you’ve earned a bit of a break.

However, in the business world, there is nothing more dangerous!

Continued success means being on constant alert, never taking a break and always being ready to reinvent yourself as conditions change.

The key to reinvention is in staying innovative. In the 1960s, Nike became a household name after inventing the modern athletic shoe. But afterward Nike didn’t just rest on its laurels. The company kept pushing, testing boundaries and investing new products.

Two recent examples include the company’s Fuel Band, an LED-display wristband that measures physical activity and helps the wearer reach fitness goals; and the Fly Knit Racer, a shoe made of knitted threads rather than traditional materials.

This kind of outside-the-box thinking led the magazine Fast Company to rank Nike in 2013 as the most innovative company in the world. Nike’s success confirms this; between 2006 and 2012, company revenue rose 60 percent.

Importantly, if you don’t disrupt the market with your own business reinvention, then another company surely will.

At its peak, the Borders bookselling chain had over 1,200 stores and by 2009, annual sales had topped $3 billion. Yet just two years later, the company had collapsed. What happened?

Borders Books failed to see that the market was changing. It didn’t embrace the digitization of media through e-books, downloading and streaming, and focused only on physical books, CDs and DVDs, investing heavily in physical stores that the digital market was making obsolete.

Clearly, reinvention is necessary to keep your business relevant. The next blinks will offer a starting point on how to begin the process of reinvention.

A book next to a pair of headphones
Get access to all the
Tap into the condensed wisdom from 7,500+ nonfiction bestsellers Get in touch

Blinkist—connecting people to powerful ideas in 15 mins!

Key insights from 7,500+ nonfiction books & podcasts

27 categories for professional & personal growth

Award-winning app & audio-first content

Learn more
look at this phone

A modern learning tool for your whole organization

Broaden perspectives, foster innovation and enable better, faster decision making
A holistic, self-directed learning experience for professional and personal growth
Support to drive best-in-class engagement and business impact
Empower your employees at their point of need—anytime, anywhere
Get in touch

Why people love Blinkist

We believe in learning that’s autonomous, self-directed and most important, relevant. We get this with Blinkist. And all the better that it bridges the gap between professional and personal development!

Friedrich Menz

Hays Learning Center
Blinkist has given our employees access to a nonfiction wishlist they could have only dreamed of getting through before. And their feedback has been amazing—rating it 4.7 for content and 4.8 for UX out of 5!

Amritha Murali

Global Digital Learning Innovations Lead,
If you’re in a leadership role, acquiring knowledge is critical—it’s what keeps you out front. That’s why Blinkist is important to me. It allows me to easily stay on top of things, and gives me extra confidence that I’m providing good advice and mentorship.

Barry Andruschak

National Sales Director,
Blinkist gives us a great platform for sharing content from world-renowned experts, and is helping me set-up a powerful foundation for my leadership team to live out a growth mindset!

Lloyd Wilky

Director Risk Operations,
Amazon Employee Services

Our customers told us Blinkist helps them:


make more informed decisions


overcome challenges


experiment and innovate more

Get in touch
look at this phone

Join the 1,500+ organizations growing with Blinkist

Get in touch