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Zombie Loyalists

Using Great Customer Service To Create Rabid Fans

By Peter Shankman
10-minute read
Audio available
Zombie Loyalists: Using Great Customer Service To Create Rabid Fans by Peter Shankman

Zombie Loyalists (2015) gives you the inside scoop on the customers that every company dreams of attracting. These blinks, illustrated with insightful stories from a wide range of businesses, provide you with simple steps that your brand can take to establish, grow and maintain a faithful, enthusiastic customer base.

  • New brands hoping to build a stable and loyal customer base
  • Managers seeking strategies to lift their employees’ customer-service skills
  • Representatives in customer support interested in ways to improve their work

Peter Shankman is an American entrepreneur and consultant for customer service, marketing, PR and social media. He is the author of four books, including Can We Do That?!: Outrageous PR Stunts That Work – And Why Your Company Needs Them.


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