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Your First 1000 Copies

The Step-by-Step Guide to Marketing Your Book

By Tim Grahl
15-minute read
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl

In Your First 1000 Copies, Tim Grahl outlines a step-by-step guide to his connection strategy for authors. He reveals how you can create a platform to find your audience and keep them in the loop so they’ll buy your next book. Packed with vital information on how to keep readers interested in your work with good online content and how to sell without being sleazy, Your First 1000 Copies is a must read for any aspiring or established author.

  • Anyone interested in learning about marketing
  • Anyone thinking about writing and publishing their own book
  • Anyone interested in how to make social media work for them

Tim Grahl is an author and consultant. Aside from penning his own best sellers, he has worked with best-selling authors Daniel Pink, Chip and Dan Heath, Dan Ariely and Pamela Slim. Grahl is the president of Out:think, a company that helps authors develop marketing strategies, stay connected with readers and, crucially, sell books.

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Your First 1000 Copies

The Step-by-Step Guide to Marketing Your Book

By Tim Grahl
  • Read in 15 minutes
  • Contains 9 key ideas
Upgrade to Premium Read or listen now
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl
Synopsis

In Your First 1000 Copies, Tim Grahl outlines a step-by-step guide to his connection strategy for authors. He reveals how you can create a platform to find your audience and keep them in the loop so they’ll buy your next book. Packed with vital information on how to keep readers interested in your work with good online content and how to sell without being sleazy, Your First 1000 Copies is a must read for any aspiring or established author.

Key idea 1 of 9

The key to marketing is not flashy gimmicks, but helping people for free.

Imagine you’re in the market for a new car: the first thing you do is make your way to a local dealer. An eager salesman greets you and immediately begins to show you all the latest models.

After struggling to process the onslaught of advice he gives you, you decide to take a moment to look around the showroom alone. This is when you notice that last year’s models have all of the same features as the new models – for $10,000 less!

While the salesman’s pitch might’ve been smart, he missed the most crucial aspect of selling: looking out for the customer’s needs.

Despite popular belief, good marketing isn’t about tricking or coercing people into buying a product through gimmicks or intrusive self-promotion. Rather, the best marketing strategy is to focus on your customers’ needs and desires.

Take the marketing guru Seth Godin: he markets his books through his blog, where he writes daily blog posts offering valuable advice to his readers, even responding personally to his readers’ comments and emails.

In addition, the best way to look out for the customer’s needs is to provide supplementary material for free. And there are many ways to do that: write a blog, or create a podcast, audio book or informative PDF document.

Author Chris Guillebeau, for example, generated interest and excitement for his best-selling book The Art of Non-Conformity by providing a free online manifesto of his central ideas and theories. The manifesto, called Brief Guide to World Domination, was downloaded 100,000 times and was a crucial factor in the ultimate success of his published books.

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