Open in the App Open in the App Open in the App

Get key ideas from this and 2,500+ other books in just a few minutes

Get the key ideas from

You Should Test That!

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By Chris Goward
16-minute read
Audio available
You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward

You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.

  • Any business owner who wants to unlock the full potential of their website
  • Anyone interested in online marketing
  • Web designers and marketing managers

Chris Goward is the founder of WiderFunnel, a marketing-optimization agency that has worked with clients such as Google, Electronic Arts and Babyage.com.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2,500+ best-selling nonfiction books.
Created with Sketch.