You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.
Chris Goward is the founder of WiderFunnel, a marketing-optimization agency that has worked with clients such as Google, Electronic Arts and Babyage.com.
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Try Blinkist for free
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Try Blinkist for free