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You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward
You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward
Synopsis

You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.

Who should read these blinks?
  • Any business owner who wants to unlock the full potential of their website
  • Anyone interested in online marketing
  • Web designers and marketing managers
Who wrote the book?

Chris Goward is the founder of WiderFunnel, a marketing-optimization agency that has worked with clients such as Google, Electronic Arts and Babyage.com.

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