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You Should Test That!

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By Chris Goward
16-minute read
Audio available
You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward

You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.

  • Any business owner who wants to unlock the full potential of their website
  • Anyone interested in online marketing
  • Web designers and marketing managers

Chris Goward is the founder of WiderFunnel, a marketing-optimization agency that has worked with clients such as Google, Electronic Arts and Babyage.com.


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