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Words That Work

It’s Not What You Say, It’s What People Hear

By Dr. Frank Luntz
13-minute read
Audio available
Words That Work: It’s Not What You Say, It’s What People Hear by Dr. Frank Luntz

Words That Work (2007) is a guide to getting your point across more efficiently and effectively. These blinks explain the power of language and how it can help you in any number of situations, from business to political discussions to getting out of a traffic ticket.

  • Anyone who wants to communicate more effectively
  • Academics interested in the hidden power of language

Dr. Frank Luntz is a renowned pollster and public opinion guru who regularly works as a communications consultant for American politicians. He has led over 1,500 surveys and focus groups, and has contributed to numerous political and corporate campaigns.


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