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Words That Work: It’s Not What You Say, It’s What People Hear

Dr. Frank Luntz
Words That Work: It’s Not What You Say, It’s What People Hear by Dr. Frank Luntz
Synopsis

Words That Work (2007) is a guide to getting your point across more efficiently and effectively. These blinks explain the power of language and how it can help you in any number of situations, from business to political discussions to getting out of a traffic ticket.

Who should read these blinks?
  • Anyone who wants to communicate more effectively
  • Academics interested in the hidden power of language
Who wrote the book?

Dr. Frank Luntz is a renowned pollster and public opinion guru who regularly works as a communications consultant for American politicians. He has led over 1,500 surveys and focus groups, and has contributed to numerous political and corporate campaigns.

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