Modern businesses seem to rely more on mounds of data and trend reports than on the needs and desires of actual customers. Wired to Care shows how businesses can use empathy to make connections with customers and discover what they really want. At a company-wide level, this kind of empathy leads to growth, and it can be a game changer for individual employees.
Dev Patnaik is the founder and CEO of the growth strategy firm Jump Associates, which has worked with clients like Nike, Samsung and Chrysler. Patnaik is also a speaker and an adjunct professor at Stanford University.
Peter Mortensen is the communications lead for Jump Associates and has written and edited for Spin and Wired News.
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