Weird Ideas That Work examines how innovations come about in companies and how they can be fostered. The book also shows how creative tasks require a very different work ethic to performing routine tasks. The author cites various examples from the business world and the work of famous geniuses to explain his ideas.
Robert I. Sutton (b. 1954 in Chicago) is professor at the Stanford Business School. He advises many international companies, and publishes popular scientific books regularly.
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