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Weird Ideas That Work

How to Build a Creative Company

By Robert I. Sutton
15-minute read
Audio available
Weird Ideas That Work: How to Build a Creative Company by Robert I. Sutton

Weird Ideas That Work examines how innovations come about in companies and how they can be fostered. The book also shows how creative tasks require a very different work ethic to performing routine tasks. The author cites various examples from the business world and the work of famous geniuses to explain his ideas.

  • Anyone with a general interest in innovations and working creatively
  • Anyone who wants to create an environment where innovations can flourish
  • All executives and people in the creative, academic and engineering branches

Robert I. Sutton (b. 1954 in Chicago) is professor at the Stanford Business School. He advises many international companies, and publishes popular scientific books regularly.

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