In Walmart (2012), authors Natalie Berg and Bryan Roberts share key insights and business principles from the company that reveal how it became the biggest retailer in the world. Examining the retailer’s unprecedented success, the authors also discuss Walmart’s future challenges.
Natalie Berg is global research director at Planet Retail and a consultant for companies that want to either work or compete with Walmart.
Bryan Roberts is the director of retail insights at Kantar Retail, and spent ten years working as a Walmart analyst.
Original: ©Bryan Roberts and Natalie Berg 2012. This summary of Walmart 2012 is published by arrangement with Kogan Page.