Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.
Alexander Osterwalder, an entrepreneur and respected keynote speaker, is a co-founder of the company Strategyzer, which offers a platform and services to create superior products and businesses.
Yves Pigneur is a Belgian computer scientist who specializes in management information systems.
Greg Bernarda is a popular speaker on innovation and strategy; he is currently an advisor for the consulting firm Utopies.
Alan Smith is a designer and entrepreneur. He is also a co-founder of Strategyzer, where he creates tools to help people design better businesses.
Trish Papadakos is a photographer and designer who has been at the forefront of many successful businesses. She teaches design at Central St. Martins in London.