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Twitter Is Not A Strategy

Rediscovering the Art of Brand Marketing

By Tom Doctoroff
12-minute read
Twitter Is Not A Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff

Twitter Is Not A Strategy cuts through the mess of hashtags and handles to get to the meat of effective marketing, outlining the core principles that make up the foundation of a successful company brand. Although social media is all the rage, this book shows that traditional marketing still matters, and that the secret to success is – as it always has been – having a good brand idea.

  • Anyone interested in how companies create and promote brands
  • Anyone who questions whether “traditional” advertising techniques still matter
  • Business owners or executives in charge of company marketing efforts

Tom Doctoroff is the chief executive office of J. Walter Thompson in the Asia Pacific region. With over 20 years of marketing experience, Doctoroff has shaped some of the world’s biggest brands, such as Nestle and Microsoft.


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