Twitter Is Not A Strategy cuts through the mess of hashtags and handles to get to the meat of effective marketing, outlining the core principles that make up the foundation of a successful company brand. Although social media is all the rage, this book shows that traditional marketing still matters, and that the secret to success is – as it always has been – having a good brand idea.
Tom Doctoroff is the chief executive office of J. Walter Thompson in the Asia Pacific region. With over 20 years of marketing experience, Doctoroff has shaped some of the world’s biggest brands, such as Nestle and Microsoft.
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