In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.
Jon Steel is currently planning director at WPP Group and chief strategy officer at George Patterson Y&R. He’s spent decades at the top of the advertising industry on three continents – America, Australia and Europe – working with iconic brands like Sony, Budweiser, Hewlett-Packard, Nike and Porsche.
© [Jon Steel: Truth, Lies & Advertising] copyright , John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.
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