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Truth, Lies and Advertising

The Art of Account Planning

By Jon Steel
10-minute read
Audio available
Truth, Lies and Advertising: The Art of Account Planning by Jon Steel

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign

Jon Steel is currently planning director at WPP Group and chief strategy officer at George Patterson Y&R. He’s spent decades at the top of the advertising industry on three continents – America, Australia and Europe – working with iconic brands like Sony, Budweiser, Hewlett-Packard, Nike and Porsche.

 

© [Jon Steel: Truth, Lies & Advertising] copyright [1998], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.


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