Hi there, reader! At Blinkist, we’re helping solve your reading problem. Intrigued? Find out how.
PricingLog inStart free trial
Truth, Lies and Advertising
Jon Steel
Audio available (mobile apps only)
Truth, Lies and Advertising by Jon Steel
Synopsis

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

Who should read these blinks?
  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign
Who wrote the book?

Jon Steel is currently planning director at WPP Group and chief strategy officer at George Patterson Y&R. He’s spent decades at the top of the advertising industry on three continents – America, Australia and Europe – working with iconic brands like Sony, Budweiser, Hewlett-Packard, Nike and Porsche.

 

© [Jon Steel: Truth, Lies & Advertising] copyright [1998], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.

Ever read 4 books in one day?
Now you can. Sign up for a 3-day free trial and feast your mind on 1,500+ insight summaries of the best nonfiction in the world.
Your first read is only 30 seconds away!
Open in the App