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Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

By Chris Brogan and Julien Smith
15-minute read
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.

  • Anyone who wants to understand what successful marketing looks like in the internet age
  • Anyone who wants to greatly expand their influence

Chris Brogan is a well-known American blogger, journalist and marketing consultant. Julien Smith is a consultant, speaker and CEO of the start-up Breather, a company that rents out rooms for work and relaxation.

 

© Chris Brogan: Trust Agents copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.


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