Trendology examines how brands can use social media such as Twitter to make direct contact with their customer base, and can benefit from tapping into trends in the social media conversation. In addition to social media theory, Trendology offers a step-by-step guide on how to build a successful social media program and succeed in real-time marketing.
Chris Kerns leads the analytics and research group at Spredfast, a social marketing consultancy that empowers organizations to connect with consumers through social media. He has set the digital strategy for some of the world’s largest brands, including Ford, Microsoft and Nike, and his research has appeared in publications such as The New York Times, Forbes, USA Today and AdWeek.
What is Blinkist?
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Start free trial
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Start free trial