The Trust Edge# Book Summary - The Trust Edge# Book explained in key points

The Trust Edge# summary

David Horsager

How Top Leaders Gain Faster Results, Deeper Relationships and a Stronger Bottom Line

21 mins

Brief summary

'The Trust Edge' by David Horsager is a business book that emphasizes the importance of trust in all aspects of life. It offers practical strategies for building trust and maintaining it as a foundational element of success.

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    The Trust Edge#
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    Being trusted is great for business: it gets you loyal customers, free advertising and a safety net.

    Would you give your money to a bank you don't trust? The breakdown of credit markets in 2008 showed that the sudden and dramatic loss of trust can destroy centuries of work in the blink of an eye.   

    This also holds true for any business.

    But there’s a positive side: if mistrust can be the death of a business, then being trusted can improve the success of a business tremendously.

    One reason for this is that being trustworthy leads to a loyal customer base.

    And one way to build trust is to deliver on your promises consistently. If your business has established a reputation for being reliable, your customers will not find it easy to abandon you for a cheaper competitor. Indeed, they’ll have a good reason to remain loyal, as being able to trust you means they can get on with their business without the need for follow-up calls or double-checking, which saves time and money.

    Furthermore, a loyal customer base allows for a more efficient use of your resources, which increases profits and keeps your prices low and your customers happy.

    And happy customers is what you want. They’ll promote and champion your business, and act as a safety net during hard times.

    For instance, most of us are more trusting of recommendations from friends than from ads because our friends don’t have a stake in a particular company’s success. Money can’t buy this kind of promotion – it’s earned by establishing a trusting relationship with clients.

    Consider, for example, that in 2009, in the thick of the financial crisis, a small software company called Passlogix was able to thrive, even outperforming giants like IBM.

    How? The company built their business on a culture of trust and good customer relations. For example, if any of their customers encountered problems, they were invited to call the CEO directly.

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    What is The Trust Edge# about?

    The Trust Edge (2012) explains why trust is not only essential for a happy personal life, but the fundamental factor in successful businesses and business relationships. It outlines and discusses eight so-called pillars of trust and argues that these principles should be at the basis of your daily actions, in order for you to gain what the author terms the “trust edge.” The book also discusses how to rebuild trust once it’s been damaged.

     

    The Trust Edge# Review

    The Trust Edge (2009) by David Horsager is a compelling book that explores the power of trust in building strong personal and professional relationships. Here are three reasons why this book is definitely worth reading:

    • With its practical strategies and proven principles, it equips readers with the tools to build trust and establish credibility in all areas of life.
    • The book offers real-life examples and case studies that reinforce the importance of trust and illustrate its impact on success and happiness.
    • Through its engaging storytelling and actionable insights, it keeps readers hooked, ensuring that trust-building becomes an enjoyable and rewarding journey.

    Who should read The Trust Edge#?

    • Anyone who wants to become a better leader
    • Anyone who deals with customers on a regular basis
    • Anyone who wants to improve their relationships in all areas of life
    • Anyone who wants to learn about how trust affects all of our lives

     

    About the Author

    David Horsager is a business strategy consultant and keynote speaker. From his firsthand experience as the director of K-Life Inc., and founder of Special Delivery Productions, he learned how crucial the ability to gain trust could be to the success of a business. Horsager also works as an adjunct Professor of Organizational Leadership for Bethel University’s graduate program.

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    The Trust Edge# FAQs 

    What is the main message of The Trust Edge#?

    The main message of The Trust Edge# is the power of trust in building strong relationships and successful businesses.

    How long does it take to read The Trust Edge#?

    The reading time for The Trust Edge# varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is The Trust Edge# a good book? Is it worth reading?

    The Trust Edge# is worth reading for its valuable insights into the importance of trust in personal and professional life.

    Who is the author of The Trust Edge#?

    The author of The Trust Edge# is David Horsager.