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The Trust Edge

How Top Leaders Gain Faster Results, Deeper Relationships and a Stronger Bottom Line

By David Horsager
21-minute read
The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships and a Stronger Bottom Line by David Horsager

The Trust Edge (2012) explains why trust is not only essential for a happy personal life, but the fundamental factor in successful businesses and business relationships. It outlines and discusses eight so-called pillars of trust and argues that these principles should be at the basis of your daily actions, in order for you to gain what the author terms the “trust edge.” The book also discusses how to rebuild trust once it’s been damaged.

 

  • Anyone who wants to become a better leader
  • Anyone who deals with customers on a regular basis
  • Anyone who wants to improve their relationships in all areas of life
  • Anyone who wants to learn about how trust affects all of our lives

 

David Horsager is a business strategy consultant and keynote speaker. From his firsthand experience as the director of K-Life Inc., and founder of Special Delivery Productions, he learned how crucial the ability to gain trust could be to the success of a business. Horsager also works as an adjunct Professor of Organizational Leadership for Bethel University’s graduate program.

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The Trust Edge

How Top Leaders Gain Faster Results, Deeper Relationships and a Stronger Bottom Line

By David Horsager
  • Read in 21 minutes
  • Contains 13 key ideas
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The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships and a Stronger Bottom Line by David Horsager
Synopsis

The Trust Edge (2012) explains why trust is not only essential for a happy personal life, but the fundamental factor in successful businesses and business relationships. It outlines and discusses eight so-called pillars of trust and argues that these principles should be at the basis of your daily actions, in order for you to gain what the author terms the “trust edge.” The book also discusses how to rebuild trust once it’s been damaged.

 

Key idea 1 of 13

Being trusted is great for business: it gets you loyal customers, free advertising and a safety net.

Would you give your money to a bank you don't trust? The breakdown of credit markets in 2008 showed that the sudden and dramatic loss of trust can destroy centuries of work in the blink of an eye.   

This also holds true for any business.

But there’s a positive side: if mistrust can be the death of a business, then being trusted can improve the success of a business tremendously.

One reason for this is that being trustworthy leads to a loyal customer base.

And one way to build trust is to deliver on your promises consistently. If your business has established a reputation for being reliable, your customers will not find it easy to abandon you for a cheaper competitor. Indeed, they’ll have a good reason to remain loyal, as being able to trust you means they can get on with their business without the need for follow-up calls or double-checking, which saves time and money.

Furthermore, a loyal customer base allows for a more efficient use of your resources, which increases profits and keeps your prices low and your customers happy.

And happy customers is what you want. They’ll promote and champion your business, and act as a safety net during hard times.

For instance, most of us are more trusting of recommendations from friends than from ads because our friends don’t have a stake in a particular company’s success. Money can’t buy this kind of promotion – it’s earned by establishing a trusting relationship with clients.

Consider, for example, that in 2009, in the thick of the financial crisis, a small software company called Passlogix was able to thrive, even outperforming giants like IBM.

How? The company built their business on a culture of trust and good customer relations. For example, if any of their customers encountered problems, they were invited to call the CEO directly.

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