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The Tipping Point

How Little Things Can Make a Big Difference

By Malcolm Gladwell
15-minute read
Audio available
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

  • Anyone who is interested in the way ideas spread
  • Anyone who wants to learn how social epidemics break out
  • Anyone who works in marketing, advertising or a related field

Malcolm Gladwell is a journalist and the author of five best-selling books, including Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success.


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