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The Thank You Economy

Gary Vaynerchuk
The Thank You Economy by Gary Vaynerchuk

The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers. It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way.

Who should read these blinks?
  • CEOs
  • Anyone in middle management
  • Anyone interested in launching a start-up
Who wrote the book?

Gary Vaynerchuk is a public speaker, wine critic at the video blog WineLibraryTV and author of the bestseller Crush It! (also available in blinks). In addition, he is the founder of the wine retail store Wine Library and co-founder of the social media consulting agency Vaynermedia.

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