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The Strategy and Tactics of Pricing

A Guide to Growing More Profitably

By Thomas Nagle, John Hogan & Joseph Zale
15-minute read
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle, John Hogan & Joseph Zale

The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.

  • Business students hoping to understand the underlying principles of pricing
  • Entrepreneurs planning to launch a new product and struggling to find the right price
  • Any shopper curious about how price tags are set

Thomas Nagle, John Hogan and Joseph Zale are industry leaders in strategic pricing, having made significant contributions to the theory and practice of pricing, as well as the development of software to aid businesses around the world. Hogan and Zale are partners at Monitor Deloitte, a leading strategy consulting practice based in Cambridge, Massachusetts.


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