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The Soft Edge

Where Great Companies Find Lasting Success

By Rich Karlgaard
13-minute read
The Soft Edge: Where Great Companies Find Lasting Success by Rich Karlgaard

This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.

  • Entrepreneurs and people working in start-ups
  • Managers, CEOs and other business leaders
  • Anyone who wants to understand more about the human side of business

Rich Karlgaard is the publisher of Forbes, where he also writes the column Innovation Rules. His 2004 book Life 2.0: How People Across America are Transforming Their Lives by Finding the Where of Their Happiness was on the Wall Street Journal’s best seller list.


©Rich Karlgaard: The Soft Edge copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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