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The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

By Shlomo Benartzi
13-minute read
Audio available
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online by Shlomo Benartzi

The Smarter Screen (2015) is a guide both for the start-up and established business to boosting your company’s digital presence in a media-saturated world. These blinks apply insights from behavioral economics to explain exactly how people think and respond to digital information on a screen.

  • Anyone that produces or manages digital content
  • Website designers and marketing managers
  • People curious about what drives consumer choice

Behavioral economist Shlomo Benartzi is a professor and co-chair of the Behavioral Decision-Making Group at the University of California, Los Angeles’s Anderson School of Management. He also holds a doctorate from Cornell University's Johnson Graduate School of Management.

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