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The Small BIG

Small Changes that Spark Big Influence

By Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini
15-minute read
Audio available
The Small BIG: Small Changes that Spark Big Influence by Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini

The Small BIG offers 52 examples on how minor changes in your behavior can make you more confident and successful when it comes to negotiating with and persuading others. Those who read this book will be able to draw value from the examples and make significant improvements to their persuasion style.

  • Anyone who manages individuals or teams
  • Anyone with children
  • Anyone who wants to improve his or her persuasiveness

Dr. Noah Goldstein is Associate Professor of Management and Organization at UCLA Anderson School of Management and also holds joint appointments in the Psychology Department and the David Geffen School of Medicine. He has won awards in both teaching and research and was on the Scientific Advisory Board of two Fortune Global 500 companies.

Dr. Robert Cialdini is the most cited living psychologist in the field of influence and persuasion. His career has centred on researching the science of influence. He is the best-selling author of Yes: 50 Scientifically Proven Ways to be Persuasive.

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