The Sales Bible Book Summary - The Sales Bible Book explained in key points

The Sales Bible summary

Jeffrey Gitomer

The Ultimate Sales Resource

4.3 (161 ratings)
16 mins

Brief summary

In 'The Sales Bible' Jeffrey Gitomer offers a comprehensive guide to effective selling. With practical advice and examples, it is an essential read for anyone looking to improve their sales skills and boost their success.

Table of Contents

    The Sales Bible
    Summary of 9 key ideas

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    Key idea 1 of 9

    Success in sales starts with a positive attitude. Make it a goal to sell with a smile.

    In his book, The Strangest Secret, author Earl Nightingale writes, “We become what we think about.”

    In other words, our thoughts create our attitude, or the system of beliefs that inspire what we say and what we do.

    In sales, it’s not your quick wit or silver tongue that seals the deal, but your attitude.

    A number of studies performed across the United States have shown that in fact, a salesperson’s poor attitude is the primary factor for failing to sell.

    According to one study, having bad attitude accounted for some 50 percent of situations where a sales deal failed. Following this, poor verbal and written communication skills accounted for 20 percent; poor management for 15 percent; and improper training at 15 percent.

    These statistics imply that a change in attitude alone can dramatically improve your sales success rate. But how do you turn your sales “frown” upside down?

    Changing your attitude is a matter of discipline. Developing a positive attitude must become what moves you – not something you casually think about but commit and aspire to.

    One way to make this more tangible is to write down a mission statement that incorporates your goals and ideas, or anything else you feel is important to you and how you work.

    Your statement doesn’t have to be a novel, either. Something like, “My mission is to sell like crazy, help the people around me and have fun doing it” is potent and to the point.

    Don’t get too sophisticated; the idea is to give yourself a daily reminder of your aspirations and ideas, something short and catchy that motivates you – not something that puts you to sleep!

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    Key ideas in The Sales Bible

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    What is The Sales Bible about?

    Considered one of "Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program, The Sales Bible (1994, revised 2015) is a classic tome of sales strategy. The book takes an indepth look at the sales practices and techniques the author himself mastered to achieve lasting success in sales.

    Best quote from The Sales Bible

    Most people arent willing to do the hard work it takes to make selling easy.

    —Jeffrey Gitomer
    example alt text

    Who should read The Sales Bible?

    • Anyone who works in sales
    • Anyone interested in a raise or earning more
    • Anyone who wants to get more out of friendship

    About the Author

    Jeffrey Gitomer is an award-winning author, professional speaker and business trainer, focusing on sales, customer loyalty and personal development. He has written numerous books, including Customer Loyalty Concepts and The Little Book of Leadership.

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