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The Paradox of Choice

Why More Is Less

By Barry Schwartz
16-minute read
Audio available
The Paradox of Choice: Why More Is Less by Barry Schwartz

The abundance of choice that modern society presents us with is commonly believed to result in better options and greater satisfaction. However, author Barry Schwartz argues that too many choices can be detrimental to our psychological and emotional well-being. Through arguments based on current research in the social sciences, he demonstrates how more might actually be less.

  • Anyone interested in why making decisions can be so difficult
  • Anyone who wants to learn about the consequences of being faced with many choices



Barry Schwartz is an American psychologist and professor of Social Theory and Social Action at Swarthmore College. He has published several other books, including The Costs of Living: How Market Freedom Erodes the Best Things in Life, and his articles have frequently appeared in The New York Times, USA Today, and Scientific American.

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