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The New Rules of Marketing & PR
David Meerman Scott
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The New Rules of Marketing & PR by David Meerman Scott
Synopsis

The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

Who should read these blinks?
  • Business leaders hoping to modernize their brand
  • Marketing and PR managers looking to hone online outreach skills
  • Anyone curious about how companies use social media for branding
Who wrote the book?

David Meerman Scott is a marketing and sales strategist, speaker and bestselling author of internationally acclaimed books such as Real-Time Marketing and PR and The New Strategic Selling. Scott was previously vice president of marketing at NewsEdge Corporation, now owned by Thomson Reuters.

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