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The Mom Test

How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You

By Rob Fitzpatrick
9-minute read
Audio available
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You by Rob Fitzpatrick

The two most important types of conversation you’ll have when founding a business are those with potential customers and those with potential investors. The Mom Test (2013) offers advice on nailing the information you really need from these meetings, and ensuring your business has the best possible foundation for success.

  • Entrepreneurs just starting out
  • Anyone with a business idea
  • Anyone interested in customer communication

Rob Fitzpatrick is a tech entrepreneur and partner at Founder Centric, where he helps universities, businesses and EU-funded start-ups design and deliver better start-up education programs.

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