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The Millionaire Next Door: The Surprising Secrets of America’s Wealthy
Thomas J. Stanley and William D. Danko
The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley and William D. Danko
Synopsis

Drawing from personal interviews, The Millionaire Next Door (1996) reveals that many millionaires’ daily lives are a far cry from the stereotype of luxury cars, mansions and private jets. Yet this book also disproves the belief that becoming a millionaire is difficult – anyone can learn not only how to become rich but also stay rich.

Who should read these blinks?
  • People who want to become wealthy
  • Millionaires struggling to hold on to their cash
  • Social scientists studying the habits of affluent people
Who wrote the book?

Thomas J. Stanley is a researcher and author of several award-winning books on the rich, including Millionaire Women Next Door, Marketing to the Affluent and Selling to the Affluent.

William D. Danko is a professor of marketing at the School of Business, State University of New York at Albany.

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