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The Millionaire Next Door

The Surprising Secrets of America’s Wealthy

By Thomas J. Stanley and William D. Danko
10-minute read
Audio available
The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley and William D. Danko

Drawing from personal interviews, The Millionaire Next Door (1996) reveals that many millionaires’ daily lives are a far cry from the stereotype of luxury cars, mansions and private jets. Yet this book also disproves the belief that becoming a millionaire is difficult – anyone can learn not only how to become rich but also stay rich.

  • People who want to become wealthy
  • Millionaires struggling to hold on to their cash
  • Social scientists studying the habits of affluent people

Thomas J. Stanley is a researcher and author of several award-winning books on the rich, including Millionaire Women Next Door, Marketing to the Affluent and Selling to the Affluent.

William D. Danko is a professor of marketing at the School of Business, State University of New York at Albany.


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