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The Membership Economy
Robbie Kellman Baxter
Audio available (mobile apps only)
The Membership Economy by Robbie Kellman Baxter
Synopsis

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

Who should read these blinks?
  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business
Who wrote the book?

Robbie Kellman Baxter is a leading consultant and speaker. His past clients include Netflix, Yahoo and eBay.

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