The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Eric Ries
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
Synopsis

The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.

The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.

Who should read these blinks?
  • Anyone interested in entrepreneurship and/or in starting their own company
  • Anyone interested in quick product development and testing
  • Founders, managers and employees in tech companies
Who wrote the book?

Eric Ries is a successful entrepreneur. He co-founded IMVU, a social network that uses 3D avatars. Today he is a sought-after consultant and public speaker.

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