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The IT Marketing Crash Course
Raj Khera
Audio available (mobile apps only)
The IT Marketing Crash Course by Raj Khera
Synopsis

The IT Marketing Crash Course (2013) is a guidebook to accelerating your IT sales and growing your technology business. These blinks show you how to earn the attention and trust of potential clients through well-calculated marketing strategies.

Who should read these blinks?
  • Everyone in IT
  • Entrepreneurs wanting to start their own IT business
  • Anyone who wants to effectively market their company
Who wrote the book?

Raj Khera is co-founder and CEO of the e-mail marketing software company MailerMailer. In 1995, before taking on his current role, he co-founded GovCon, which went on to become the largest business-to-government web portal in existence.

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