The Idea-Driven Organization explains how organizations can position themselves for long-term success by encouraging innovation at every level of the business. Although most companies think that creativity should come from above, that is, from managers and experts, idea-driven organizations are powered by bottom-up innovation.
Alan G. Robinson is an author and business advisor who has worked with over 200 leading companies, including IKEA and Kraft.
Dean M. Schroeder is a management consultant and author. His best-selling book, Ideas Are Free, was voted “Reader’s Choice” by Fast Company magazine.
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