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The Go-Giver

A Little Story About a Powerful Business Idea

By Bob Burg and John David Mann
12-minute read
The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann

The Go-Giver shares five simple principles that are the secret to achieving realistic success in life – while becoming a better person. These blinks use examples from real businesses that will help us achieve our goals and dreams by harnessing generosity and authenticity.

  • Anyone who wants success in their endeavors
  • Anyone seeking to achieve peacefulness and satisfaction
  • Anyone looking for a business formula that combines profit with pleasure

Bob Burg is the author of Endless Referrals: Network Your Everyday Contacts into Sales. He is also on the board of directors for the Florida pet rescue, Furry Friends.

John David Mann is the New York Times bestselling coauthor of Flash Foresight with Daniel Burrus. He won the Nautilus Award for the Axiom Business Book, and Taiwan’s Golden Book Award for Innovation. He is also a concert cellist and a composer.

Mann and Burg also partnered up to write Go-Givers Sell More and It’s Not About You.

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The Go-Giver

A Little Story About a Powerful Business Idea

By Bob Burg and John David Mann
  • Read in 12 minutes
  • Contains 7 key ideas
The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
Synopsis

The Go-Giver shares five simple principles that are the secret to achieving realistic success in life – while becoming a better person. These blinks use examples from real businesses that will help us achieve our goals and dreams by harnessing generosity and authenticity.

Key idea 1 of 7

The best way to succeed is not to try and take everything from life for yourself, but to share it with others.

What would you look like as a success? Sometimes, the more you work to become the rich, admired entrepreneur you’d like to be, the further away it all seems. If nothing seems to be working in your favor, then you may need to change your mind-set.

Of course, we all want to attract success in our lives. But the best approach isn’t to focus on gaining things for ourselves.

Let’s take the example of Joe, a friend of the author and, by all accounts, a real go-getter. Joe was ambitious, hard-working and dedicated to his job. Yet the harder he struggled to succeed, the further away his goals seemed. What was happening?

Joe threw himself blindly at the goal of becoming successful and in doing so, stopped striving to do high-quality work he’d done in the past. Quite simply, he pushed himself to succeed so much that he lost sight of what was important.

There was one key difference between Joe and the people who were achieving the success he desired. A go-getter thinks only of what they can gain. But successful people think in terms of what they can give to others.

This is the go-giver mentality. It’s based on both the pleasure of giving and the idea that you get out of life what you are looking for. So if you worry that people are taking advantage of you, eventually they will. If you are looking for conflict, it will find you. But if you are looking for the best in people, and go into business with the express wish of giving good things to other people, you’ll be surprised at how much talent, empathy and good you’ll find.

In the following blinks, we’ll learn the rules that will help you unleash the power of giving. This way, we’ll see that success isn’t measured by how much you get, but by what you manage to give.

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