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The Design of Everyday Things

Donald A. Norman
The Design of Everyday Things by Donald A. Norman

This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.

Who should read these blinks?
  • Designers, product managers, distributors, creators and manufacturers
  • Anyone who teaches design or other disciplines requiring creativity and inventiveness from their employees
Who wrote the book?

Donald Norman is Professor Emeritus of Cognitive Science at the University of California, San Diego. His other books include the best-selling Emotional Design and Living with Complexity.

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