Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.
Matthew Dixon is the executive director at CEB, the world’s leading member-based consulting company. Brent Adamson is the firm’s managing director and chief storyteller.