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The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon and Brent Adamson
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson
Synopsis

Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.

Who should read these blinks?
  • Sales managers and salespeople eager to improve their techniques
  • Entrepreneurs curious about how to best present a product to customers
  • Business leaders who want to stay current with new sales strategies
Who wrote the book?

Matthew Dixon is the executive director at CEB, the world’s leading member-based consulting company. Brent Adamson is the firm’s managing director and chief storyteller.

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