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The Challenger Sale

Taking Control of the Customer Conversation

By Matthew Dixon and Brent Adamson
15-minute read
Audio available
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson

Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.

  • Sales managers and salespeople eager to improve their techniques
  • Entrepreneurs curious about how to best present a product to customers
  • Business leaders who want to stay current with new sales strategies

Matthew Dixon is the executive director at CEB, the world’s leading member-based consulting company. Brent Adamson is the firm’s managing director and chief storyteller.


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