Get the key ideas from

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

By Marty Neumeier
12-minute read
Audio available
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

In The Brand Gap, you’ll get the inside scoop on how a strong brand can give your company a competitive edge. When you learn how to implement the five branding disciplines outlined in this book, you’ll understand that in closing the gap between strategy and creativity, you’ll be able to build an irresistible brand that will make customers take notice.

  • Anyone looking to create a competitive brand that customers will notice
  • Anyone interested in developing a successful marketing strategy
  • Anyone who works in a company’s strategic or creative department

Marty Neumeier is a branding expert who has worked with Apple, Netscape, Eastman Kodak and other iconic companies.


What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2000+ best-selling nonfiction books.