The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Synopsis

In The Brand Gap, you’ll get the inside scoop on how a strong brand can give your company a competitive edge. When you learn how to implement the five branding disciplines outlined in this book, you’ll understand that in closing the gap between strategy and creativity, you’ll be able to build an irresistible brand that will make customers take notice.

Who should read these blinks?
  • Anyone looking to create a competitive brand that customers will notice
  • Anyone interested in developing a successful marketing strategy
  • Anyone who works in a company’s strategic or creative department
Who wrote the book?

Marty Neumeier is a branding expert who has worked with Apple, Netscape, Eastman Kodak and other iconic companies.

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