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The Art of the Start
Guy Kawasaki
Audio available (mobile apps only)
The Art of the Start by Guy Kawasaki
Synopsis

The Art of the Start offers a brief overview of some of the key aspects of starting and running a business. It covers topics such as pitching for funding, recruiting the right people, and building a successful brand.

Who should read these blinks?
  • Entrepreneurs and would-be entrepreneurs
  • Anyone who works for a start-up or small company
Who wrote the book?

Guy Kawasaki is the former chief evangelist of Apple, and current chief evangelist of the online graphic design tool Canva. He is also a venture capitalist with his own company, Garage Technology Ventures.

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