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The Art of Social Media

Power Tips for Power Users

By Guy Kawasaki and Peg Fitzpatrick
9-minute read
Audio available
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

  • Anyone who wants to better promote their business
  • Anyone who wants to gain a wider audience on social media
  • Anyone looking to optimize their profile on social media sites

Guy Kawasaki is the chief evangelist at online design service Canva, and an executive fellow at the Haas School of Business at the University of California at Berkeley. Previously he was the chief evangelist at Apple and special adviser to the CEO of the Motorola business unit at Google. He has 1.44 million followers on Twitter and 6.8 million on Google+.

Peg Fitzpatrick is a social-media strategist and director of digital media for Kreussler Inc. She’s spearheaded successful social media campaigns for Motorola, Google, Audi, Canva and Virgin.

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The Art of Social Media

Power Tips for Power Users

By Guy Kawasaki and Peg Fitzpatrick
  • Read in 9 minutes
  • Audio & text available
  • Contains 5 key ideas
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Synopsis

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Key idea 1 of 5

Drunken profile pic and handle, “MartiniMom?” Think about how you present yourself online.

The first things you see on any social media platform are a picture and a name.

With these two tiny pieces of information, people make a snap decision: to follow, or not?

If you want to give yourself a headstart on social media, you need to take seriously the importance of screen names and profile pictures.

First off, today’s clever username may be tomorrow’s regret. A name like MartiniMom or HatTrickHank might be funny now, but potentially embarrassing if you want to connect with serious businesses in the future!

The best screen names are simple, memorable and logical. The best option? Your own name. And in full! A screen name like “Guy Kawasaki” is a cut above something like “G.T. Kawasaki.”

Once you’ve chosen a screen name, you’ll need a vanity URL for the social network you’re using.

This way, people will see your name in the URL of your profile, such as plus.google.com/+JohnDoe/. Without a vanity URL, your profile will be identified by just a random string of numbers.

Depending on the social network, it might be too late to get a unique URL that includes your name, but you should try and get something as close as possible. If you want to be remembered, you’ll need something better than a string of numbers!

Next, consider your profile picture. For one, a picture proves that the page really belongs to you. There might be hundreds of people with your name, so you’ll need a profile picture to make yourself recognizable.

Profile pictures can also communicate more than just your identity. They should ideally give the impression of someone likeable, trustworthy and competent. So choose one where you’re smiling and your face is clearly visible.

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