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The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing (1994) gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
- People interested in marketing psychology
- CEOs, business managers and marketing executives
- Entrepreneurs looking to energize their marketing strategy
Al Ries and Jack Trout are two renowned marketing gurus who have published a number of marketing books, including Marketing Warfare, Bottom-Up and Horse Sense. They have consulted for and worked at top American companies such as Apple, AT&T and Procter & Gamble as well as for high-performing companies in Latin America and Asia.
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