Get the key ideas from
The 22 Immutable Laws of Marketing
Violate Them At Your Own Risk!
The 22 Immutable Laws of Marketing (1994) gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
- People interested in marketing psychology
- CEOs, business managers and marketing executives
- Entrepreneurs looking to energize their marketing strategy
Al Ries and Jack Trout are two renowned marketing gurus who have published a number of marketing books, including Marketing Warfare, Bottom-Up and Horse Sense. They have consulted for and worked at top American companies such as Apple, AT&T and Procter & Gamble as well as for high-performing companies in Latin America and Asia.
Go Premium and get the best of Blinkist
Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.
Upgrade to PremiumWhat is Blinkist?
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.
Start free trialDiscover
2,500+ top
nonfiction titles
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.
Start free trial