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Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers

Mark Smith
Targeted:  How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers by Mark Smith
Synopsis

Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.

Who should read these blinks?
  • Anyone interested in Search Engine Marketing (SEM)
  • Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
  • Anyone interested in modern advertising
Who wrote the book?

Mark Smith has 25 years of advertising experience working for companies like HBO, Forbes Magazine and Hearst.

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