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Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

By Jay Baer and Daniel Lemin
12-minute read
Audio available
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

Jay Baer is the founder of Convince & Convert, a consultancy firm specializing in building and retaining a customer base. He is the author of Hug Your Haters and Youtility. Daniel Lemin is a former Google communications leader and co-founder of the healthy eating platform Selectivor. He is the author of Manipurated.

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