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The Irresistible Pull of Irrational Behavior

By Ori Brafman
15-minute read
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Sway sheds some light on the mysterious forces that cause humans – usually rational and logical – to behave strangely or act without thinking. In short, the book explains why we often act irrationally.

  • Anyone interested in behavioral psychology
  • Anyone who has ever wondered about the science behind irrational behavior

Ori Brafman is a renowned organizational expert and regular consultant with Fortune 500 corporations. Rom Brafman is an award-winning teacher. Originally from Israel, the two brothers are now based in California.  

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