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Sway
The Irresistible Pull of Irrational Behavior
Sway sheds some light on the mysterious forces that cause humans – usually rational and logical – to behave strangely or act without thinking. In short, the book explains why we often act irrationally.
- Anyone interested in behavioral psychology
- Anyone who has ever wondered about the science behind irrational behavior
Ori Brafman is a renowned organizational expert and regular consultant with Fortune 500 corporations. Rom Brafman is an award-winning teacher. Originally from Israel, the two brothers are now based in California.
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