Sway Book Summary - Sway Book explained in key points
Listen to the Intro
00:00

Sway summary

Ori Brafman

The Irresistible Pull of Irrational Behavior

4.2 (19 ratings)
15 mins
Table of Contents

    Sway
    summarized in 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Nobody likes to lose; so to avoid a feeling of loss, we often act irrationally.

    We like to think of ourselves as logical, rational beings. Yet the truth is that all humans behave irrationally. Even experts, such as airplane pilots and surgeons, can make grave mistakes.

    But what motivates us to act irrationally?

    In short, nobody likes to lose. Our fear of loss, or loss aversion, is one of the hidden forces that drives irrational behavior.

    Interestingly, the pain of loss is a much stronger feeling than the joy of winning; so when faced with the prospect of losing, we will do anything we can to avoid it.

    Our sensitivity to changes in the price of an item illustrates this crisis. As an increase in price feels like a loss, we react to this much more intensely than we do a decrease in price.

    U.S. Department of Agriculture professor Daniel Putler studied egg sales to see how people reacted to price increases and decreases. He found that when prices decreased, people only slightly increased the number of eggs they purchased. However, when prices rose, people cut their consumption of eggs by two and a half times.

    Since a price increase feels like we’re losing money, we react disproportionately strongly to the change.

    Putler’s study shows how we often rush to make sacrifices just to avoid loss. Sometimes, we’re even willing to pay more to prevent a loss.

    If you’ve ever rented a car, then you’ve experienced this firsthand. Rental car damage waivers can be expensive and are in fact useless, as your own car insurance and credit card offer sufficient protections should an accident actually occur.

    Yet the fear of loss makes you reconsider whether you are safe enough, and may well encourage you to sign up for the coverage regardless – a product designed specifically to take advantage of customers’ irrational assumptions!

    Want to see all full key ideas from Sway?

    Key ideas in Sway

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Sway about?

    Sway sheds some light on the mysterious forces that cause humans – usually rational and logical – to behave strangely or act without thinking. In short, the book explains why we often act irrationally.

    Best quote from Sway

    The deeper the hole they dig themselves into, the more they continue to dig.

    —Ori Brafman
    example alt text

    Who should read Sway?

    • Anyone interested in behavioral psychology
    • Anyone who has ever wondered about the science behind irrational behavior

    About the Author

    Ori Brafman is a renowned organizational expert and regular consultant with Fortune 500 corporations. Rom Brafman is an award-winning teacher. Originally from Israel, the two brothers are now based in California.  

    Categories with Sway

    Books like Sway

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    91%
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial