Start with Why gets to the bottom of why certain people and businesses are far more innovative and successful than others – even in situations where everyone has access to the same technology, people and resources. The book shows you how to create a business that inspires customers and has satisfied employees.
Simon Sinek is a British motivational speaker and author. He is dedicated to helping leaders and organizations get people excited about ideas that in turn inspire them to act. He gives lectures for corporations, government agencies, diplomats and businesses all over the world. His first TEDx talk in 2009 served as the basis for this book, and is the seventh most viewed on TED.com.