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Spin Sucks
Gini Dietrich
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Spin Sucks by Gini Dietrich
Synopsis

Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.

Who should read these blinks?
  • Business leaders who are curious about content marketing
  • PR professionals
  • Entrepreneurs who want to develop a social media and content marketing strategy
Who wrote the book?

Gini Dietrich founded the marketing and communications firm, Arment Dietrich. She’s also the founder of Spin Sucks Pro, which provides advice to PR and marketing pros. Her clients include BASF, Bayer, Abbott and Sprint.

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