Social Media Is Bullshit puts a damper on the hype around social media by unveiling the economy behind it and addressing the commonly held misconceptions about the value of social networks for business. While social media can be a valuable asset for certain companies, it is not the cure-all that marketers and social media gurus would have you believe!
B.J. Mendelson is an author, comedian, and advocate for breast cancer awareness. He has also contributed to CNN, Forbes and the Huffington Post.