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The Quick Fix (2021) is a skeptical study of recent trends in behavioral psychology. Academic studies and TED talks may appear to make a convincing case for the power of positive thinking or the impact of implicit bias, but sometimes the evidence just isn’t there. In a complex world, the explanations for human behavior are often more nuanced than some modern psychologists would have you believe.

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Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

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Woke, Inc. (2021) explores how the ideology of wokeness has come to infect America’s corporate sphere. While paying lip service to various social-justice causes, major American companies are acting in ways that are anything but just –⁠ and generating major profit in the process. Aside from being a nefarious way for corporations to make money, this strategy is also doing lasting damage to American democracy in surprising ways, and it’s time to snuff it out.

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Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

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The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

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Social Chemistry (2020) is a fresh research-based approach to something that many professionals regard as a necessary evil: networking. The author demystifies how we network and explains the different networking modes available to us. The result is a convincing argument for the transformative power of good networking.

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The Reality Game (2020) sheds light on the murky world of “computational propaganda” – political manipulation using digital tools. Samuel Woolley argues that fake news, viral conspiracy theories, and Twitter bot armies don’t just sow confusion and discord; in his view, they also subvert the democratic process. That means it’s high time we fought back and reclaimed our digital space from today’s unaccountable mega-platforms.

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The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

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Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.

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