Social Media is Bullshit Book Summary - Social Media is Bullshit Book explained in key points

Social Media is Bullshit summary

B.J. Mendelson

Why social media is overhyped.

3.4 (25 ratings)
18 mins

Brief summary

Social Media is Bullshit by B.J. Mendelson explores the myths and misconceptions around social media and its effectiveness for businesses. It exposes the truth behind the hype and provides insights into the marketing industry.

Table of Contents

    Social Media is Bullshit
    Summary of 11 key ideas

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    The social media revolution in society and business is a myth.

    In recent years, social media has been hailed as revolutionary and as a marketing tool that no entrepreneur or business can neglect if they want to be successful. But are these assumptions about social media really true?

    Let’s start with the fact that most social media outlets are actually owned by corporations. Sure, it’s true that there was a time where we more or less had an equal voice on the web, and you could use your blog, for example, to independently gain access to an audience and be heard. But today the majority of the most popular blogs are owned by media conglomerates like Google, Time Warner or AOL.

    In fact, most sites with user-created content are actually exploiting their users: people create content for free for sites like the Huffington Post, which the big corporations then turn to profit through advertising.

    Furthermore, there’s nothing too new or revolutionary about social media. In fact, most of these “new” sites are simply reiterations of older ideas: before Twitter, there was AOL Instant Messenger; before Facebook, there was Classmates.com; and even Google has been around since 1999.

    And they’re no more “revolutionary” than they are new. There is no real difference in the way we interacted with media before the advent of social media and what we do now: we tweet about what’s happening on TV, not the other way around.

    Moreover, all the hype around social media sounds a lot like a pitch for a get-rich-quick scheme: just use social media and soon you’ll be a millionaire, too!

    Social media is not a revolutionary marketing tool, but a handful of success stories where someone like Justin Bieber was lucky enough to get rich after becoming a YouTube sensation make it easier for Marketers to sell us the “secrets” of making money on social media, and for Analysts to sell their advice to businesses.

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    What is Social Media is Bullshit about?

    Social Media Is Bullshit puts a damper on the hype around social media by unveiling the economy behind it and addressing the commonly held misconceptions about the value of social networks for business. While social media can be a valuable asset for certain companies, it is not the cure-all that marketers and social media gurus would have you believe!

    Social Media is Bullshit Review

    Social Media is Bullshit (2012) by B.J. Mendelson is a thought-provoking exploration of the hype surrounding social media and its true impact. Here's why this book is worth reading:

    • With sharp analysis and in-depth research, it debunks myths and exposes the reality behind social media's promises of fame and success.
    • The book raises critical questions about the effectiveness and actual value of social media marketing, challenging conventional wisdom and encouraging a more discerning approach.
    • By exploring real-life examples and sharing personal experiences, the author brings authenticity and practical insights that make this book thought-provoking and definitely not boring.

    Best quote from Social Media is Bullshit

     

    —B.J. Mendelson
    example alt text

    Who should read Social Media is Bullshit?

    • Anyone who is considering promoting themselves or their business on social media
    • Anyone who believes that social media has somehow revolutionized marketing
    • Anyone wondering why their social media strategy isn’t working

    About the Author

    B.J. Mendelson is an author, comedian, and advocate for breast cancer awareness. He has also contributed to CNN, Forbes and the Huffington Post.

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    Social Media is Bullshit FAQs 

    What is the main message of Social Media is Bullshit?

    The main message of Social Media is Bullshit is that social media is overhyped and doesn't deliver on its promises.

    How long does it take to read Social Media is Bullshit?

    The reading time for Social Media is Bullshit varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Social Media is Bullshit a good book? Is it worth reading?

    Social Media is Bullshit is a thought-provoking read that challenges common beliefs about social media. It's definitely worth exploring.

    Who is the author of Social Media is Bullshit?

    The author of Social Media is Bullshit is B.J. Mendelson.

    What to read after Social Media is Bullshit?

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