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How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Analogies are powerful and persuasive tools of communication. They can deceive us, or lead us to the right conclusions. Shortcut is all about how analogies work, how to use them effectively and how to differentiate between the good and bad.
- Anyone interested in debate or argumentation
- Anyone who wants to be a more effective communicator
- Anyone interested in philosophy
John Pollack was a presidential speech-writer for Bill Clinton, and a communications consultant for Fortune 500 companies and various public sector leaders. He's written many books on communication, including Cork Boat and The Pun Also Rises.
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